Kia rite, kia mataara, amohia!

 

prepare yourself emotionally, spiritually, mentally and physically to evolve

 

be diligent, attentive and fully comprehensive in setting a strong foundation to evolve from, and in defining what purpose you serve

 

execute and move, continuing to manage opportunities, measure outcomes, and maximise your potential and continual development 

amohia about us

About Us

Amohia is a family owned parent brand to ventures such as Kiwa Eco Escapes and Whai - Personal Evolution Programs.

Amohia also has shareholdings in software company Wākāinga and personal training course provider Fit Futures Academy.

Amohia also runs a non-profit whānau platfrom - Rapua Te Hikurangi, designed to aid whānau in reconnecting with their Māoritanga.

Past brands sold and no longer under the Amohia banner that have been created, founded, or brought to New Zealand and Australia by the Amohia whānau are: Boot Camps Australia, Quest Health Clubs, Snap Fitness 24/7 Fitness clubs, 9Round Kickboxing Fitness clubs, MyFirstGym—Inspiring Movement in Kids, Cadence Beats—HIIT Studios, and retention software company MasterFit.

We endeavour to provide experiences and platforms for individuals, families, and teams to continually evolve and improve, utilising both a spiritual and comprehensive approach.

Each brand within the Amohia portfolio has its own unique identity and contributions that enable evolution and development on many levels, therefore creating a robust and definitive foundation from which both physical well-being and mental resilience can be forged.

Our innovative team boasts many years of experience in industries such as health and fitness, sales and marketing, education, adventure tourism, and business management.

Amohia has aspirations to reach and help as many people as possible using current and future operations and systems.

"Kia rite, kia mataara, amohia!"

(Prepare, be diligent in your preparation, execute!) 

Our Brands' Objectives

Whakatakanga - Mission
Whakatakanga - Mission

to aid in the development of determined individuals, family units and teams whilst supporting them in making informed, calculated and strategic decisions

Strategy 1
Strategy 1

to increase strength - through foundation, implementation and adherence

Strategy 2
Strategy 2

to create knowledge - through, information, realisation and sharing

Strategy 3
Strategy 3

to promote unity - through, collaboration, enthusiasm and enjoyment

logo concepts 06

Why Amohia - what's in a name?

Our parent brands' tuakiri or identity - Amohia carries weight, a weight filled with love, remembrance, forethought and action.

Firstly, Te Amo, was the name of Korey's great grandmother who has ancestral lineage to Ngāti Huia, Ngāti Raukawa, Ngāti Tama and Ngāi Tahu iwi. Adding to that, the Amo are the strong upright bargeboard supports of the lower ends of the maihi of the front of a meeting house or wharenui. Amo also means to carry or bear weight on the shoulder, like taking your whānau and all those who have gone before you, with you on your journey.

Furthermore, Amohia, means to attack! Execute! Get stuck in and simply do what needs to be done to accomplish your objectives.

Our whakatauākī or message we live by - "kia rite, kia mataara, amohia" reminds us to prepare well within all realms, to then be very diligent in our preparation to ensure success, and finally, to simply believe in your ability, preparation and to execute all that you now know and all that you now are and will become.

Our tohu or logo focuses on the wharenui and all that it entails - security, prosperity, sharing, love and remembrance. The amo are shown in order to remind us that bearing load and pressure is all a part of life and creates resilience. The tekoteko can also be seen, this promotes aspiration to lead and guide others.

The side on profile of the wharenui portrays a traditional red / ochre colour. - befitting of chiefs. The negative space letter “A” enables the maihi and tekoteko to be seen clearly.

The negative space on the wharenui between “A” and “M” and “A” and “I” utilises chiefly colours representative of my kuia - Te Amo, and all our other kuia also. The layout is modern, forward thinking and progressive.

We see our tohu as being both a contemporary and traditional logo where the colours, although chiefly, are representative of remaining humble in victory and hungry in defeat, whilst always looking for opportunities to evolve - the evolution adaptation highlighted in the white colouring of the word Amo - representing Te Ao Mārama - the world of light, and opportunity.

Meet the Amohia Whānau - Te Whānau Gibson

Rooted in a shared passion for health, fitness, and cultural heritage, all members of Te Whānau Gibson embody a commitment to personal excellence, family, and community. Korey and Tessa’s journey is one of continuous growth, with each bringing their unique strengths to their collective vision.

With over 25 years in the health and fitness industry, Korey has navigated multiple roles—from membership consultant to personal trainer, fitness studio owner, and founder of numerous fitness ventures across Australia and New Zealand. His entrepreneurial journey includes the establishment of Boot Camps Australia, Quest Health Clubs, Snap Fitness clubs, and boutique fitness spaces, all driven by a desire to create lasting impact.

Beyond business, Korey’s achievements extend into sports, where he has won MMA titles and represented his country at a high level. His deep connection to his Māori heritage influences his perspective, emphasising not only financial success but also personal growth, relationships, and cultural enrichment. He believes in the power of connection—through family, nature, and personal evolution—to maintain peak performance. His ultimate goal is to empower others to lead with legacy at the forefront of their journey.

Tessa brings her own dynamic energy to Te Whānau Gibson. A devoted partner and mother, she is passionate about sports, including skiing, snowboarding, water skiing, and endurance events. With a background as a personal trainer, she has a deep-rooted interest in nutrition and natural supplementation for optimal health.

Her love for Te Reo Māori and cultural preservation is a cornerstone of her identity. Having completed advanced language courses and worked within the Kōhanga Reo system, she is a dedicated advocate for Māori language and education. Though she cherishes her past work with children in Kōhanga Reo, she now channels her passion into personal research on longevity through nutrition, with plans to study Māori medicine in the future.

Known for their hospitality, Korey and Tessa ensure that every visitor to their whānau-owned enterprises feels welcomed and valued. Together, they blend their expertise in health, fitness, and culture to create a lasting legacy—one that uplifts their family, community, and those they inspire along the way.

At the heart of every decision they make are their four children, who are the foundation of their whānau and the driving force behind their vision. Raised within the rich cultural framework of Kōhanga Reo and Kura Kaupapa Māori, their children have been nurtured in an environment deeply rooted in Te Reo Māori, tikanga, and the values of Te Aho Matua.

This approach to education goes beyond academics, fostering a strong sense of identity, resilience, and connection to whakapapa. Through immersion in Te Ao Māori, their tamariki are not only fluent in Te Reo but are also instilled with a deep appreciation for their cultural heritage, the importance of whānau, and their responsibilities as future leaders.

Korey and Tessa are intentional in creating a lifestyle where their children grow up surrounded by the values of aroha, whanaungatanga, and manaakitanga. Whether through fitness, nature, or community involvement, they ensure their children experience a well-rounded upbringing that balances modern opportunities with traditional wisdom.

By prioritising their children's education and cultural grounding, Te Whānau Gibson is actively contributing to the revitalisation of Te Reo Māori and the strengthening of indigenous knowledge systems. Their goal is not just to raise successful individuals but to nurture strong, culturally confident leaders who will carry their legacy forward for generations to come.