Kia rite, kia mataara, amohia!

 

prepare yourself emotionally, spiritually, mentally and physically to evolve

 

be diligent, attentive and fully comprehensive in setting a strong foundation to evolve from, and in defining what purpose you serve

 

execute and move, continuing to manage opportunities, measure outcomes, and maximise your potential and continual development 

31

About Us

Amohia is a family-owned parent brand behind ventures like Kiwa Eco Escapes and Whai—Personal Evolution Programs. We also founded and still hold shares in software company Wākāinga and personal training course provider Fit Futures Academy and Fit Futures Academy International.

Through our non-profit platform Rapua Te Hikurangi, we support whānau in reconnecting with their Māoritanga.

Over the years, the Amohia whānau has launched or brought to Aotearoa and Australia brands like Boot Camps Australia, Snap Fitness, 9Round, Quest Health Clubs, MyFirstGym, Cadence Beats, and MasterFit retention software.

We love founding ventures that create life-altering experiences and platforms that help people to grow. Each Amohia venture brings something unique, but all share the same purpose: supporting personal evolution.

At Amohia, we have vast experience across health and fitness, education, tourism, sales, and business. We're driven to reach and uplift as many people as we can—now and into the future.

"Kia rite, kia mataara, amohia!"

(Prepare, be diligent in your preparation, execute!) 

The Amohia Objective

"To create ventures that uplift our whānau and positively impact our communities."

logo concepts 06

Why Amohia - what's in a name?

Amohia's identity carries deep meaning—born in whakapapa, symbolism, and action.

Named in honour of Korey’s great-grandmother, Te Amo, whose lineage connects to Ngāti Huia, Ngāti Raukawa, Ngāti Tama, and Ngāi Tahu, Amohia draws from the word Amo: the strong supports of a wharenui and the act of carrying the weight of whānau and ancestors forward with purpose.

The name Amohia also means to attack or execute—to take action with intention. Our guiding whakatauākī, “Kia rite, kia mataara, amohia,” reminds us: prepare fully, stay alert, then act with confidence and courage.

Our tohu (logo) reflects the wharenui, symbolising protection, prosperity, and whānau. The amo represent resilience through pressure; the tekoteko calls us to lead. The red ochre tones speak to chiefly status, while the modern layout honours our kuia and speaks to forward movement.

White elements in the word Amo represent Te Ao Mārama—the world of light, growth, and opportunity. Our tohu balances tradition and innovation, humility and ambition—a symbol of evolution in motion.

Meet the Amohia Whānau

Rooted in a shared passion for health, fitness, and cultural heritage, this whānau lives by their own values of personal excellence, whānau, and kotahitanga. Both Korey and Tessa bring complementary strengths to their ventures—combining decades of experience in fitness, business, and education with a deep commitment to culture and values.

Korey’s journey spans over 25 years in the health and fitness industry, from personal training to founding multiple ventures across Aotearoa and Australia. His background in elite sport and connection to his Māori roots fuel his mission to empower others through physical and personal evolution.

Tessa brings vibrant energy through her passion for sports, nutrition, and whānau. With experience in personal training and the Kōhanga Reo movement, she continues to research longevity and wild remedies, driven by a love for wellness and natural living.

At the heart of everything are their four tamariki—raised in Te Reo Māori and grounded in tikanga and whakapapa. Te Whānau Gibson is building not just for today, but for tomorrow—intending for their children to either step into their ventures, forge their own with guidance, or co-create new pathways together.

Their collective mission: to lead with impact, live with intention, and uplift generations through culture, connection, and conscious living.